Jun 12, 2012DoubleTree by Hilton Introduces Newest Teaching Kids to CARE Environmental Education Initiative with Launch of Global Online Community

Award-Winning Education Program for 2012 – 2013 School Year Empowers Students Around the World to Take Action to Care for the Planet

This information originated in American English.

MCLEAN, Va. - For more than a decade, DoubleTree by Hilton hotels have been working with schools through the award-winning Teaching Kids to CARE program to empower more than 5 million grade school students to create sustainability change. This year, as Teaching Kids to CARE enters a new decade, the program will reach more students than ever before through an expanded, evergreen sustainability initiative featuring ready-made educational content and thought-provoking, engaging activities. To further DoubleTree by Hilton's worldwide commitment to sustainability, the refreshed Teaching Kids to CARE program also features a new global online community with extensive resources for teachers, parents and kids available for free at www.TeachingKidstoCARE.DoubleTree.com.

At the core of the Teaching Kids to CARE program are five thematic lesson plans developed in line with National Education Standards. Students learn about small actions they can take to care for the planet, the positive impact of trees on the environment, and the importance of the "three Rs" - reducing, reusing and recycling. Each student is then challenged to explore an issue in his or her own community, and take action through an organized community initiative. Each lesson plan is available in two versions, targeted for students in grades K - 2, and grades 3 - 5.

"Our goal with the enhanced Teaching Kids to CARE program is to encourage everyone to stop and think about their own actions, and take steps - large or small - to change our environment for the benefit of everyone sharing our planet," says Anne Thompson, global director of culture and communications, DoubleTree by Hilton Hotels. "Through the program, DoubleTree by Hilton will continue to show how just one small action can create a collective and meaningful difference to help change the world we live in for the better."

For the first time, the lesson plan materials will be made available online through the Teaching Kids to CARE global website at www.TeachingKidstoCARE.DoubleTree.com, where teachers, parents and students around the world can access the ready-made content, as well as a wealth of online resources and activities, whether or not they have a partnership with a local DoubleTree by Hilton property.

Whether someone is a first-time participant or a Teaching Kids to CARE veteran, the refreshed program is designed to provide ready-made content that is flexible and customizable to accommodate varying age groups, school calendars and course schedules. Teachers may use as few or as many of the lesson as they choose, and the duration of lesson plans can be customized to fit a school's schedule. The Teaching Kids to CARE program has also expanded to include online resources that teachers can use to supplement in-class lessons, at-home activities that parents can use to maintain the educational momentum at home, sustainability tips and even recommended reading lists provided by DoubleTree by Hilton's sustainability partners, The Arbor Day Foundation and The Woodland Trust.

"The Teaching Kids to CARE program is our opportunity to work with local groups of children to share our ideals, encouraging their independent decision-making skills, and giving them a chance to gain valuable knowledge about becoming sustainability stewards," says Thompson. "When we arm our youth with the tools and the education to create change, we can effectively show that by thinking globally and acting locally, we can all make a difference in the world we live in."

Launched in 2002, Teaching Kids to CARE was created by DoubleTree by Hilton as a mentorship program focused on teaching kids about the impact they can have on their communities and the world at large through engaging lesson plans tailored to elementary students. The program pairs team members from DoubleTree by Hilton properties across the country with local schools, with a shared goal of demonstrating to kids how they can impact their own communities through simple and meaningful steps. As a result of efforts, the DoubleTree by Hilton Teaching Kids to CARE community outreach program has worked with more than 5 million grade school students in more than 200 communities, and has been recognized with more than 40 awards from prominent hospitality and marketing associations as being one of the most successful community outreach efforts undertaken by a worldwide travel company.

For more information about the DoubleTree by Hilton Teaching Kids to CARE program, visit www.TeachingKidstoCARE.DoubleTree.com. To follow the progress and experiences of participating schools, follow DoubleTree by Hilton online at www.facebook.com/DoubleTree.

To inquire about partnering with a local DoubleTree by Hilton property for the Teaching Kids to CARE program, schools can submit requests to TeachingKidstoCARE@Hilton.com.

About Hilton Worldwide Corporate ResponsibilityDoubleTree by Hilton is a proud member of the Hilton Worldwide portfolio of hotels.

In 2011, Hilton Worldwide launched Travel with Purpose, the company's commitment to providing shared value to our business and communities around the world. Travel with Purpose is built on four areas of focus - creating opportunities for individuals to reach their full potential; strengthening communities where we operate; celebrating cultures and the power of travel; and living sustainably through the measurement, analysis and improvement of our use of natural resources. Through the company's sustainability strategy, LightStay, Hilton Worldwide is the first multi-brand hospitality company to make sustainability measurement a brand standard and recently earned ISO 9001 and 14001 certifications for quality and environmental management - one of the largest volume certifications awarded for commercial buildings. In 2010 alone, the company saved more than $74 million in utility costs through a 6.6 percent reduction of energy use; 7.8 percent reduction of carbon output; 19 percent reduction of waste output; and 3.8 percent reduction of water use.

www.HiltonWorldwide.com/corporate-responsibility/

Contacts:
Maggie Giddens
Director, Global Brand Public Relations
DoubleTree by Hilton Hotels
+1 703 883 5346
maggie.giddens@hilton.com

Shahrzad Nadizadeh
+1 404 879 9234
shahrzad.nadizadeh@ketchum.com

About DoubleTree by Hilton

DoubleTree by Hilton is a fast-growing, global portfolio of more than 500 upscale hotels with more than 119,000 rooms in gateway cities, metropolitan areas and vacation destinations across six continents. DoubleTree by Hilton prides itself on paying attention to the little details that have a big impact, from welcoming guests with its signature warm DoubleTree Cookie to serving the communities around them. DoubleTree by Hilton hotels offer unique, contemporary accommodations and full-service facilities, including restaurants and lounges, room service, health clubs, business centers and meeting and banquet space. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. To make reservations, travelers may visit doubletree.com. Connect with the DoubleTree by Hilton on facebook.com/doubletree, twitter.com/doubletree and instagram.com/doubletree. Journalists may visit news.doubletree.com.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,000 properties with more than 825,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by HiltonTM, DoubleTree by Hilton, Tapestry Collection by HiltonTM, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.

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