Oct 2, 2014Sharing Time With Family And Friends Voted "Happiest Activity" Of UAE Residents

This information originated in American English.

- 61 per cent would rather spend time with them above any other activity, survey finds
- DoubleTree by Hilton to give away 10,000 pairs of cookies tomorrow for people to share to mark UAE launch of global ‘Cookie CARE' campaign
- Free treats for public to coincide with celebration of Eid Al Adha

A new study of UAE residents has found 61 per cent would rather spend time with their family and friends above any other activity.

New research released today by DoubleTree by Hilton, one of Hilton Worldwide's 11 market-leading brands, has revealed the little things that contribute to people's happiness and comfort.

However, with an 80% expatriate population* in UAE, when respondents were asked how satisfied they were with the amount of time they were currently able to spend with family and friends, less than a third of those polled were satisfied.

When asked what they find the most comforting when missing family and friends, respondents chose random acts of kindness (29 per cent), sharing a smile with a stranger (22 per cent), looking at old photographs of family (21 per cent) and receiving a sweet treat (12 per cent).

DoubleTree by Hilton has served a signature, warm chocolate chip cookie to guests at check-in for more than 25 years as a symbol of the little things that can mean everything to a great travel experience, with more than 300 million being handed out in that time.

To coincide with reaching this milestone, the Hilton Worldwide brand has launched a global campaign called 'Cookie CARE' - with the initiative landing in the UAE this Eid Al Adha.

To mark the UAE arrival of Cookie CARE, DoubleTree by Hilton team members from across the UAE will descend on The Walk in Jumeirah Beach Residence, Dubai tomorrow (Friday 3rd October) from 14:00 to 21:00 to distribute ten thousand pairs of cookies to the public - one to keep and one to share - empowering members of the public to take part in the "pay it forward" campaign by asking them, "Who else deserves some Cookie CARE?" and giving them cookies to share with loved ones while asking them to share their story on social media using the hashtag #CookieCARE.

John Greenleaf, Global Head for DoubleTree by Hilton, said, "It's clear from the findings that UAE residents value sharing time with family and friends above any other activity, and family is never celebrated as much as over Eid.  We see this as the perfect time to launch Cookie CARE in the Middle East & Africa region.

"Our cookies are symbols of our warm and caring hospitality, and we want the residents of the UAE to share a moment with their friends and family this Eid. 

"No matter where you are or how you're feeling, our cookies have the power to make you smile and sharing your cookie with a loved one makes the experience an even happier one."

The launch of Cookie CARE in Middle East & Africa will also be celebrated with a social media competition, in which one lucky entrant can win a five night stay at the DoubleTree by Hilton Resort & Spa Marjan Island, simply by replying to posts or tweets made by @doubletree Facebook and Twitter accounts, and sharing who they would like to share their Cookie CARE with and why they deserve to win the competition, using the official campaign hashtag #CookieCare https://twitter.com/doubletree OR https://www.facebook.com/Doubletree.

Key findings:

Research conducted by OneGov, September 2014
* Source: www.internations.org

Nancy Nusrally
Hilton Worldwide
Tel: +971 4 446 4941

Helen Pickerill
For DoubleTree by Hilton
Tel: +971 4 375 8951

About DoubleTree by Hilton

DoubleTree by Hilton is a fast-growing, global portfolio of more than 500 upscale hotels with more than 119,000 rooms in gateway cities, metropolitan areas and vacation destinations across six continents. DoubleTree by Hilton prides itself on paying attention to the little details that have a big impact, from welcoming guests with its signature warm DoubleTree Cookie to serving the communities around them. DoubleTree by Hilton hotels offer unique, contemporary accommodations and full-service facilities, including restaurants and lounges, room service, health clubs, business centers and meeting and banquet space. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. To make reservations, travelers may visit doubletree.com. Connect with the DoubleTree by Hilton on facebook.com/doubletree, twitter.com/doubletree and instagram.com/doubletree. Journalists may visit news.doubletree.com.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,000 properties with more than 825,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by HiltonTM, DoubleTree by Hilton, Tapestry Collection by HiltonTM, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.



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