Jul 11, 2014Little Things in Life Make Us Happiest

£5 in your pocket, sunshine, and fresh sheets make us smile; Over half of Brits have a ‘glass half full’ approach to life; Four in ten adults say a sweet treat lifts their mood

This information originated in U.K. English.

LONDON and MCLEAN, Va. - The little things in life - such as finding money in your jeans pocket - make us the happiest, according to research released today by DoubleTree by Hilton.

The survey of 2,000 adults, conducted by One Poll in June 2014, reveals that finding money you didn't know you had is the ultimate mood-booster. Second on the list is the sun shining. Arriving at the till to find an item has been further reduced, getting something for free and getting into bed with fresh sheets completed the top five. Treating others to a random act of kindness came sixth in the DoubleTree by Hilton Little Things Index, inspired by the hotels' commitment to surprising and delighting guests.

Sweet treats also featured heavily in the list, with chocolate, cookies and cake all among the top 20 things that make British people most happy. Sixty-two per cent of those surveyed have a sweet tooth and four out of ten adults say a sweet treat lifts their mood. Nearly a third (32 per cent) of adults confessed to getting irritable if they're hungry or peckish.

It may surprise some to learn we are a nation of optimists. More than half of those surveyed (52 per cent) say they have a ‘glass half full' outlook on life and 56 per cent describe themselves as particularly happy. In the average week, a third of adults said they are ‘truly happy' for 75 per cent of time, and over a quarter (27 per cent) said three or four little things cheer them up. According to the research, pleasant surprises provide us with the greatest moments of happiness with 82 per cent saying the best things in life are those you don't expect.

Dr. Glenn Williams, Senior Lecturer in Psychology at Nottingham Trent University said: "It's vital for our health and well-being to experience positive emotions on a regular basis. As this research shows, an effective route to happiness is not necessarily through experiencing major events that we might have planned out such as getting married, moving house, getting that all-important promotion, or even being on a holiday. Rather it is the small, and often unexpected, pleasures in life that can make us smile each and every day to help us build happier and more meaningful lives for ourselves and for others."

The research marks the UK launch of DoubleTree by Hilton's global Cookie Care campaign, with thousands of pairs of chocolate chip cookies being given away across the country to unsuspecting passers-by - one to share and one to keep. The activity kicks off at London's Victoria Train Station.

John Greenleaf, Global Head for DoubleTree by Hilton, said: "It's clear that small acts of kindness are enormously powerful. That's why we share a warm, chocolate chip cookie with every guest when they check into our hotels after a stressful day of travel. That cookie is a symbol of our warm and caring hospitality, and we want to share Cookie Care with Londoners outside of our hotels. No matter where you are or how you're feeling, cookies have the power to make you smile."

Visit CookieCare.com to find out more about the Cookie Care campaign, including the Cookie Care sweepstake where UK consumers can win prizes from more DoubleTree chocolate chip cookies to free nights at DoubleTree hotels around the world.

DoubleTree by Hilton Little Things Index

  1. Finding a fiver in your jeans pocket
  2. The sun shining
  3. Heading to the till and finding out the item you picked up has been further reduced
  4. Getting into bed with fresh sheets
  5. Getting something for free
  6. Performing a random act of kindness
  7. Booking a holiday
  8. A compliment from a stranger
  9. Favourite song comes on the radio
  10. Completing a long list of jobs
  11. Eating chocolate
  12. Looking at old photographs
  13. Your car passing its MOT
  14. Driving through a crowded car park and finding yourself behind someone in the first spot who is just leaving
  15. A cup of tea and a cookie
  16. Making plans with an old friend who you haven't seen in a long time
  17. A slice of cake
  18. Avoiding traffic
  19. Someone making you a drink
  20. Receiving praise from your colleague or boss

Contacts:
Kara Nelson
For DoubleTree by Hilton
+44 (0) 7730 435 530
kara.nelson@grayling.com

Maggie Giddens
DoubleTree by Hilton
+1 703 883 5346
maggie.giddens@hilton.com

About DoubleTree by Hilton

DoubleTree by Hilton is a fast-growing, global portfolio of more than 500 upscale hotels with more than 119,000 rooms in gateway cities, metropolitan areas and vacation destinations across six continents. DoubleTree by Hilton prides itself on paying attention to the little details that have a big impact, from welcoming guests with its signature warm DoubleTree Cookie to serving the communities around them. DoubleTree by Hilton hotels offer unique, contemporary accommodations and full-service facilities, including restaurants and lounges, room service, health clubs, business centers and meeting and banquet space. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. To make reservations, travelers may visit doubletree.com. Connect with the DoubleTree by Hilton on facebook.com/doubletree, twitter.com/doubletree and instagram.com/doubletree. Journalists may visit news.doubletree.com.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising nearly 5,000 properties with more than 812,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by HiltonTM, DoubleTree by Hilton, Tapestry Collection by HiltonTM, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.

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