Nov 14, 2012DoubleTree by Hilton Opens Second Hotel in Rochester

Hotel Opens with New Name Following $10 Million Upgrade

This information originated in American English.

MCLEAN, Va. - DoubleTree by Hilton today announced the opening of a newly renovated, all-room upscale full-service hotel in historic Rochester, N.Y. The 155-room The Strathallan- a DoubleTree by Hilton, is located in the heart of Rochester's East End, a cultural and historic district, just 10 minutes away from the Greater Rochester International Airport.  The hotel is owned and operated by 550 East Ave., LLC, under a franchise license agreement with a subsidiary of Hilton Worldwide.  

Over the past year each of the hotel's guest rooms was completely renovated to meet DoubleTree by Hilton standards and now include the brand's signature Sweet Dreams sleep system, Wolfgang Puck in-room gourmet coffee and tea service; and Crabtree & Evelyn Citron bath and body products new carpets, drapery, furnishing and wall coverings.  Renovations to the public spaces make the transformation complete.

"We chose DoubleTree by Hilton because of the Hilton name.  Hilton stands for quality and provides the best customer service in the industry.  DoubleTree allowed us to keep the uniqueness of The Strathallan which we felt was important since The Strathallan has been a fixture in the Rochester community.  We are happy to be a part of the Hilton family," said Kevin Morgan, a partner in 550 East Ave., LLC.

The Strathallan- a DoubleTree by Hilton Hotel is part of Rochester's Neighborhood of the Arts (NOTA), and is in the heart of Rochester's historical and cultural districts. Guest can walk to several museums, such as the Memorial Art Gallery, The Rochester Science Museum, The George Eastman House, and the Strong Museum of Play.  Local area attractions include the bistro lined streets of Park Avenue, University Avenue and the nightlife offered in the East/Alexander District.

"USA Today and first time visitors are giving Rochester high marks for its friendliness, fun, active outdoor lifestyle and memorable places to visit," said Rob Palleschi, global head DoubleTree by Hilton.  "The city's surprising blend of famous sites, charming neighborhoods, quaint villages and historic canal towns create a mosaic of attractions that travelers appreciate. Strathallan Rochester's historic charms, coupled with the power of the DoubleTree by Hilton brand are sure to appeal to travelers from around the world who are discovering this scenic city."

Guests of The Strathallan- a DoubleTree by Hilton are sure to appreciate the brand's  characteristic qualities found at more than 300 DoubleTree by Hilton locations in 24 countries around the world, including the signature warm chocolate chip cookie welcome, an array of upscale amenities and guest services, the rewards of the Hilton HHonors guest loyalty program, and a unique and caring team member commitment to the local community. 

The tastefully appointed guest rooms feature bright décor and modern comforts and conveniences suited to today's business and leisure travelers.  Each guest room provides two full-size rooms; granite bathrooms; mini fridge; complimentary wireless high-speed internet access (also in public areas); spacious work desks with ergonomic chairs; 42-inch, high-definition, LCD TVs; MP3-compatible alarm clocks; plush bedding and combed cotton linens. Many rooms offer balconies as well as living areas separated from the bedrooms with solid core doors.

The Strathallan - a DoubleTree by Hilton offers 1,600 sq. ft. of flexible meeting spaces.  The hotel also has a 24-hour self-service business center and complimentary printing service that includes "print-from-your room" convenience as well as a lobby market that is always accessible. For guests who wish to keep up with their workout program while travelling, a 24-hour fitness center and a heated indoor swimming pool are available. 

The hotel's restaurant, Char Steak and Lounge offers contemporary American cuisine using locally-sourced, seasonal foods.  The restaurant serves the brand's signature Wake Up DoubleTree Breakfast, which includes hot entrees and healthy options to start the day right.  At the end of a busy day, guests can unwind with a fine selection of refreshing cocktails. Room service also is available.  

The Strathallan - a DoubleTree by Hilton is located at 550 East Avenue, Rochester, New York 14607. For more information about The Strathallan- a DoubleTree by Hilton, call 585-461-5010 visit,  contact your preferred travel professional or call 1 800 222 TREE.

Lauralee Dobbins
Daly Gray Public Relations
+1 703 435 6293

Maggie Giddens
DoubleTree by Hilton
+1 703 883 5346

About DoubleTree by Hilton

DoubleTree by Hilton is a fast-growing, global portfolio of more than 500 upscale hotels with more than 119,000 rooms in gateway cities, metropolitan areas and vacation destinations across six continents. DoubleTree by Hilton prides itself on paying attention to the little details that have a big impact, from welcoming guests with its signature warm DoubleTree Cookie to serving the communities around them. DoubleTree by Hilton hotels offer unique, contemporary accommodations and full-service facilities, including restaurants and lounges, room service, health clubs, business centers and meeting and banquet space. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. To make reservations, travelers may visit Connect with the DoubleTree by Hilton on, and Journalists may visit

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising nearly 5,000 properties with more than 812,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by HiltonTM, DoubleTree by Hilton, Tapestry Collection by HiltonTM, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.



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