MCLEAN, Va. - DoubleTree by Hilton today announced the opening of a newly renovated, all-room upscale full-service hotel in historic Rochester, N.Y. The 155-room The Strathallan- a DoubleTree by Hilton, is located in the heart of Rochester's East End, a cultural and historic district, just 10 minutes away from the Greater Rochester International Airport.  The hotel is owned and operated by 550 East Ave., LLC, under a franchise license agreement with a subsidiary of Hilton Worldwide.  

Over the past year each of the hotel's guest rooms was completely renovated to meet DoubleTree by Hilton standards and now include the brand's signature Sweet Dreams sleep system, Wolfgang Puck in-room gourmet coffee and tea service; and Crabtree & Evelyn Citron bath and body products new carpets, drapery, furnishing and wall coverings.  Renovations to the public spaces make the transformation complete.

"We chose DoubleTree by Hilton because of the Hilton name.  Hilton stands for quality and provides the best customer service in the industry.  DoubleTree allowed us to keep the uniqueness of The Strathallan which we felt was important since The Strathallan has been a fixture in the Rochester community.  We are happy to be a part of the Hilton family," said Kevin Morgan, a partner in 550 East Ave., LLC.

The Strathallan- a DoubleTree by Hilton Hotel is part of Rochester's Neighborhood of the Arts (NOTA), and is in the heart of Rochester's historical and cultural districts. Guest can walk to several museums, such as the Memorial Art Gallery, The Rochester Science Museum, The George Eastman House, and the Strong Museum of Play.  Local area attractions include the bistro lined streets of Park Avenue, University Avenue and the nightlife offered in the East/Alexander District.

"USA Today and first time visitors are giving Rochester high marks for its friendliness, fun, active outdoor lifestyle and memorable places to visit," said Rob Palleschi, global head DoubleTree by Hilton.  "The city's surprising blend of famous sites, charming neighborhoods, quaint villages and historic canal towns create a mosaic of attractions that travelers appreciate. Strathallan Rochester's historic charms, coupled with the power of the DoubleTree by Hilton brand are sure to appeal to travelers from around the world who are discovering this scenic city."

Guests of The Strathallan- a DoubleTree by Hilton are sure to appreciate the brand's  characteristic qualities found at more than 300 DoubleTree by Hilton locations in 24 countries around the world, including the signature warm chocolate chip cookie welcome, an array of upscale amenities and guest services, the rewards of the Hilton HHonors guest loyalty program, and a unique and caring team member commitment to the local community. 

The tastefully appointed guest rooms feature bright décor and modern comforts and conveniences suited to today's business and leisure travelers.  Each guest room provides two full-size rooms; granite bathrooms; mini fridge; complimentary wireless high-speed internet access (also in public areas); spacious work desks with ergonomic chairs; 42-inch, high-definition, LCD TVs; MP3-compatible alarm clocks; plush bedding and combed cotton linens. Many rooms offer balconies as well as living areas separated from the bedrooms with solid core doors.

The Strathallan - a DoubleTree by Hilton offers 1,600 sq. ft. of flexible meeting spaces.  The hotel also has a 24-hour self-service business center and complimentary printing service that includes "print-from-your room" convenience as well as a lobby market that is always accessible. For guests who wish to keep up with their workout program while travelling, a 24-hour fitness center and a heated indoor swimming pool are available. 

The hotel's restaurant, Char Steak and Lounge offers contemporary American cuisine using locally-sourced, seasonal foods.  The restaurant serves the brand's signature Wake Up DoubleTree Breakfast, which includes hot entrees and healthy options to start the day right.  At the end of a busy day, guests can unwind with a fine selection of refreshing cocktails. Room service also is available.  

The Strathallan - a DoubleTree by Hilton is located at 550 East Avenue, Rochester, New York 14607. For more information about The Strathallan- a DoubleTree by Hilton, call 585-461-5010 visit,  contact your preferred travel professional or call 1 800 222 TREE.

Lauralee Dobbins
Daly Gray Public Relations
+1 703 435 6293

Maggie Giddens
Hilton Worldwide
+1 703 883 5346

About DoubleTree By Hilton
With a fast-growing, global collection of 380 upscale hotels in gateway cities, metropolitan areas and vacation destinations across six continents, every little thing we do at DoubleTree by Hilton inspires us to create a rewarding experience for our hotel guests, our team members and the communities we proudly serve. Our hospitality begins with a warm chocolate chip cookie welcome upon arrival and continues with the award-winning Hilton HHonors guest loyalty program, an array of fine services and amenities and our longstanding CARE Culture tradition that empowers more than 45,000 team members to provide the special comforts and acts of kindness that make the traveler feel human again.

To make reservations at any DoubleTree by Hilton hotel, travelers may visit our brand website at Social media users may connect with us at, and For the latest news, story starters and fact sheets about our brand, reporters and bloggers may visit our DoubleTree by Hilton Global Media Center at

About Hilton Worldwide
Hilton Worldwide (NYSE: HLT) is a leading global hospitality company, spanning the lodging sector from luxury and full-service hotels and resorts to extended-stay suites and focused-service hotels. For 95 years, Hilton Worldwide has been dedicated to continuing its tradition of providing exceptional guest experiences. The company's portfolio of eleven world-class global brands is comprised of more than 4,100 managed, franchised, owned and leased hotels and timeshare properties, with more than 685,000 rooms in 92 countries and territories, including Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Curio - A Collection by Hilton, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®.

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