Dec 4, 2015DoubleTree by Hilton Introduces Enhanced Amenities Options with ‘Little Extras Upgrade’

Upgrade’ Hotels can now offer a new premium room type, increasing owner profitability and the guest experience

This information originated in American English.

MCLEAN, Va. - Hilton Worldwide's (NYSE: HLT) DoubleTree by Hilton brand is rolling out a new premium room concept called the 'Little Extras Upgrade'. The newly launched concept allows participating hotels the option to create 'Little Extras Rooms' on one or more floors of the property, which include all the amenities of DoubleTree by Hilton's standard rooms plus added benefits such as premium in-room Wi-Fi, access to snacks and beverages, and a premium in-room coffee brewer. The 'Little Extras Upgrade' is available to all guests for a nominal fee and is currently being rolled out to DoubleTree hotels in the Americas.

"Through the program we're allowing hotels to create a more rewarding guest experience by offering extras that can make their stay more enjoyable, while also driving profitability for our owners," said John Greenleaf, global head, DoubleTree by Hilton. "At DoubleTree by Hilton, we believe it's the little things that make the biggest impact for both our guests and owners. We work closely with each to ensure we're leveraging their valuable feedback to offer a fresh, relevant approach to the hotel experience, and this initiative is just one of the ways we're delivering on that commitment."

Hotels have the option to include one of three 'Little Extras Upgrade' concepts:

1.    Little Extras Snack Bag: Guests receive in-room delivery on a display tray which includes one bag of chips, one candy and one healthy snack, along with two bottles of water, a piece of fruit, two drink vouchers and in-room Wi-Fi.

2.    Little Extras Refreshment Center: Guests receive 24-hour access to a self-service refreshment center located on the Little Extras Floor(s) with unlimited snacks and non-alcoholic beverages, as well as an in-room premium coffee brewer and Wi-Fi.

3.    Little Extras Snack Pantry: Guests receive 24-hour access to a self-service area located on the Little Extras Floor(s) with unlimited snacks and non-alcoholic beverages, as well as an in-room premium coffee brewer and Wi-Fi.

The 'Little Extras Upgrade' is priced at a rate of $25 - $35 per room, per night. Guests can reserve the 'Little Extras Upgrade' at DoubleTree.com, through an online travel agent, by calling the hotel directly or at check-in. Based on availability, Diamond and Gold Hilton HHonors members can be upgraded to a 'Little Extras Room' on the day of arrival.

"The 'Little Extras Upgrade' has been a tremendous success for us," said Stephanie Banks, general manager Doubletree by Hilton Orlando Downtown. "Our guests really appreciate the premium amenities, especially the pantry's features and the in-room Keurig coffee makers."

For more DoubleTree by Hilton news, visit news.doubletree.com.

Contacts:
Christine Miller
Hilton Worldwide - Global
+1 901 374 6462
christine.miller@hilton.com

Helen Ames
For Hilton Worldwide
+1 212 715 1646
helen.ames@finnpartners.com

About DoubleTree By Hilton

DoubleTree by Hilton is a fast-growing, global collection of more than 465 upscale hotels with more than 112,000 rooms in gateway cities, metropolitan areas and vacation destinations across six continents. Everything about DoubleTree by Hilton aims to return the human touch to travel, starting with the presentation of a warm chocolate chip cookie upon arrival and continuing throughout with Team Members dedicated to Creating a Rewarding Experience (CARE) for hotel guests, other Team Members and the communities the brand proudly serves. DoubleTree by Hilton properties offer unique, contemporary accommodations and full-service facilities including restaurants and lounges, room service, health clubs, business centers and meeting and banquet space. Hilton HHonors members who book directly through preferred Hilton channels receive instant benefits, including an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (selected locations) available exclusively through the industry-leading Hilton HHonors app. To make reservations at any DoubleTree by Hilton hotel, travelers may visit our brand website at http://www.doubletree.com. Social media users may connect with us at facebook.com/doubletree, twitter.com/doubletree and youtube.com/doubletreehotels. Reporters and bloggers may visit our DoubleTree by Hilton Global Media Center at news.doubletree.com for more information.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company, comprising more than 4,700 managed, franchised, owned and leased hotels and timeshare properties with over 775,000 rooms in 104 countries and territories. For 97 years, Hilton has been dedicated to continuing its tradition of providing exceptional guest experiences. The company's portfolio of 13 world-class global brands includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®. Hilton HHonors members who book directly through preferred Hilton channels have access to benefits including an exclusive member discount, free standard Wi-Fi, as well as digital amenities that are available exclusively through the industry-leading Hilton HHonors app, where Hilton HHonors members can check-in, choose their room, and access their room using a Digital Key. Visit news.hiltonworldwide.com for more information and connect with Hilton Worldwide on Facebook, Twitter, YouTube, Flickr, LinkedIn, and Instagram.

DOUBLETREE.COM

CONNECT WITH US


© Hilton Worldwide