Upgrade’ Hotels can now offer a new premium room type, increasing owner profitability and the guest experience
MCLEAN, Va. - Hilton Worldwide's (NYSE: HLT) DoubleTree by Hilton brand is rolling out a new premium room concept called the 'Little Extras Upgrade'. The newly launched concept allows participating hotels the option to create 'Little Extras Rooms' on one or more floors of the property, which include all the amenities of DoubleTree by Hilton's standard rooms plus added benefits such as premium in-room Wi-Fi, access to snacks and beverages, and a premium in-room coffee brewer. The 'Little Extras Upgrade' is available to all guests for a nominal fee and is currently being rolled out to DoubleTree hotels in the Americas.
"Through the program we're allowing hotels to create a more rewarding guest experience by offering extras that can make their stay more enjoyable, while also driving profitability for our owners," said John Greenleaf, global head, DoubleTree by Hilton. "At DoubleTree by Hilton, we believe it's the little things that make the biggest impact for both our guests and owners. We work closely with each to ensure we're leveraging their valuable feedback to offer a fresh, relevant approach to the hotel experience, and this initiative is just one of the ways we're delivering on that commitment."
Hotels have the option to include one of three 'Little Extras Upgrade' concepts:
1. Little Extras Snack Bag: Guests receive in-room delivery on a display tray which includes one bag of chips, one candy and one healthy snack, along with two bottles of water, a piece of fruit, two drink vouchers and in-room Wi-Fi.
2. Little Extras Refreshment Center: Guests receive 24-hour access to a self-service refreshment center located on the Little Extras Floor(s) with unlimited snacks and non-alcoholic beverages, as well as an in-room premium coffee brewer and Wi-Fi.
3. Little Extras Snack Pantry: Guests receive 24-hour access to a self-service area located on the Little Extras Floor(s) with unlimited snacks and non-alcoholic beverages, as well as an in-room premium coffee brewer and Wi-Fi.
The 'Little Extras Upgrade' is priced at a rate of $25 - $35 per room, per night. Guests can reserve the 'Little Extras Upgrade' at DoubleTree.com, through an online travel agent, by calling the hotel directly or at check-in. Based on availability, Diamond and Gold Hilton HHonors members can be upgraded to a 'Little Extras Room' on the day of arrival.
"The 'Little Extras Upgrade' has been a tremendous success for us," said Stephanie Banks, general manager Doubletree by Hilton Orlando Downtown. "Our guests really appreciate the premium amenities, especially the pantry's features and the in-room Keurig coffee makers."
For more DoubleTree by Hilton news, visit news.doubletree.com.
DoubleTree by Hilton is a fast-growing, global portfolio of more than 500 upscale hotels with more than 119,000 rooms in gateway cities, metropolitan areas and vacation destinations across six continents. DoubleTree by Hilton prides itself on paying attention to the little details that have a big impact, from welcoming guests with its signature warm DoubleTree Cookie to serving the communities around them. DoubleTree by Hilton hotels offer unique, contemporary accommodations and full-service facilities, including restaurants and lounges, room service, health clubs, business centers and meeting and banquet space. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. To make reservations, travelers may visit doubletree.com. Connect with the DoubleTree by Hilton on facebook.com/doubletree, twitter.com/doubletree and instagram.com/doubletree. Journalists may visit news.doubletree.com.
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising nearly 5,000 properties with more than 812,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by HiltonTM, DoubleTree by Hilton, Tapestry Collection by HiltonTM, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.